Chad Pickard 6/19/26 Chad Pickard 6/19/26 After the Show — Part 3: The Filter Problem Read More Chad Pickard 6/18/26 Chad Pickard 6/18/26 After the Show — Part 2: The Notebook Problem Read More Chad Pickard 6/17/26 Chad Pickard 6/17/26 After the Show — Part 1: The Value of the Room Read More Chad Pickard 5/31/26 Chad Pickard 5/31/26 Same Bikes. Different Name. New Problem. Read More Chad Pickard 5/25/26 Chad Pickard 5/25/26 Madtown Jam 50: I Came, I Rode, I Owe the City of Madison an Apology Read More Chad Pickard 5/23/26 Chad Pickard 5/23/26 ChatGPT Said What? Read More Chad Pickard 5/9/26 Chad Pickard 5/9/26 You Didn't Break Even. You Went Backwards. Read More Chad Pickard 4/30/26 Chad Pickard 4/30/26 The Phone Call Was the Last Chance — And Nobody Answered It Read More Chad Pickard 4/26/26 Chad Pickard 4/26/26 The Dealer Locator Is a Dead End — And Both of You Built It Read More Chad Pickard 4/22/26 Chad Pickard 4/22/26 Chaos Is Free. Rules Cost You Nothing. Read More Chad Pickard 4/3/26 Chad Pickard 4/3/26 The Bike "Pencils Out" Just Fine: A Rebuttal to the Industry Skeptics Read More Chad Pickard 3/26/26 Chad Pickard 3/26/26 We Fixed Your Rate. Now Let's Pour Gas On It. Read More Chad Pickard 3/23/26 Chad Pickard 3/23/26 How Much Service Are You Donating? Read More Chad Pickard 3/19/26 Chad Pickard 3/19/26 Unpopular Opinion: The Customer Isn't the Problem. The Question Is. Read More Chad Pickard 3/13/26 Chad Pickard 3/13/26 The Industry Is Flying Blind and Calling It a Crisis Read More Chad Pickard 2/26/26 Chad Pickard 2/26/26 Part II: Winning Back the Bike Sale in a One-Tap World Read More Chad Pickard 2/21/26 Chad Pickard 2/21/26 Part I: DoorDash Ate Your Bike Sale Read More Chad Pickard 10/31/25 Chad Pickard 10/31/25 Spooky Data Hunts Read More Chad Pickard 9/3/25 Chad Pickard 9/3/25 If Target Already Has Fake Trees Up, You’re Already Behind Read More Chad Pickard 3/11/19 Chad Pickard 3/11/19 Will you be needing any change? It all begins with an idea. Read More
Chad Pickard 5/25/26 Chad Pickard 5/25/26 Madtown Jam 50: I Came, I Rode, I Owe the City of Madison an Apology Read More
Chad Pickard 4/30/26 Chad Pickard 4/30/26 The Phone Call Was the Last Chance — And Nobody Answered It Read More
Chad Pickard 4/26/26 Chad Pickard 4/26/26 The Dealer Locator Is a Dead End — And Both of You Built It Read More
Chad Pickard 4/3/26 Chad Pickard 4/3/26 The Bike "Pencils Out" Just Fine: A Rebuttal to the Industry Skeptics Read More
Chad Pickard 3/19/26 Chad Pickard 3/19/26 Unpopular Opinion: The Customer Isn't the Problem. The Question Is. Read More
Chad Pickard 3/13/26 Chad Pickard 3/13/26 The Industry Is Flying Blind and Calling It a Crisis Read More
Chad Pickard 2/26/26 Chad Pickard 2/26/26 Part II: Winning Back the Bike Sale in a One-Tap World Read More
Chad Pickard 9/3/25 Chad Pickard 9/3/25 If Target Already Has Fake Trees Up, You’re Already Behind Read More
Chad Pickard 3/11/19 Chad Pickard 3/11/19 Will you be needing any change? It all begins with an idea. Read More
