Chad Pickard 9/18/26 Chad Pickard 9/18/26

Q4 Holiday Planning: Turn Inventory Into Profit

Read More

Chad Pickard 9/15/26 Chad Pickard 9/15/26

Before Vendor Programs, You Need a Forecast

Read More

Chad Pickard 8/31/26 Chad Pickard 8/31/26

Shortcuts

Read More

Chad Pickard 8/25/26 Chad Pickard 8/25/26

Dealer Programs: There Might Be a Better Way

Read More

Chad Pickard 8/16/26 Chad Pickard 8/16/26

Stop Accepting Bad Pre-Books. Here's How to Negotiate Instead.

Read More

Chad Pickard 8/10/26 Chad Pickard 8/10/26

Stop Pre-Booking Based on Pressure. Start Pre-Booking Based on Math.

Read More

Chad Pickard 8/2/26 Chad Pickard 8/2/26

People Love Bikes. Do They Love Tech Talk?

Read More

Chad Pickard 7/12/26 Chad Pickard 7/12/26

One Less Left Turn

Read More

Chad Pickard 7/7/26 Chad Pickard 7/7/26

Ridership Was Never the Problem

Read More

Chad Pickard 7/6/26 Chad Pickard 7/6/26

Not Yet

Read More

Chad Pickard 6/25/26 Chad Pickard 6/25/26

Part 3: Your Data. The Industry's Benchmark.

Read More

Chad Pickard 6/23/26 Chad Pickard 6/23/26

Part 2: Traffic Meets Transactions. Now We're Getting Somewhere.

Read More

Chad Pickard 6/22/26 Chad Pickard 6/22/26

Part 1: Traffic. The Metric Nobody Wants to Own.

Read More

Chad Pickard 6/19/26 Chad Pickard 6/19/26

After the Show — Part 3: The Filter Problem

Read More

Chad Pickard 6/18/26 Chad Pickard 6/18/26

After the Show — Part 2: The Notebook Problem

Read More

Chad Pickard 6/17/26 Chad Pickard 6/17/26

After the Show — Part 1: The Value of the Room

Read More

Chad Pickard 5/31/26 Chad Pickard 5/31/26

Same Bikes. Different Name. New Problem.

Read More

Chad Pickard 5/25/26 Chad Pickard 5/25/26

Madtown Jam 50: I Came, I Rode, I Owe the City of Madison an Apology

Read More

Chad Pickard 5/23/26 Chad Pickard 5/23/26

ChatGPT Said What?

Read More

Chad Pickard 5/9/26 Chad Pickard 5/9/26

You Didn't Break Even. You Went Backwards.

Read More